This customer was looking for a pack that could translate between commuting to work in the city, on outdoor location shoots and personal travels. It needed to be strong, organised, spacious and also protect her photography kit.

Based on a complex brief, we evolved the Kit Rucksack design to work for these various activities and locations. 

  • Canon 50mm 1.5
  • Canon 5d Mark iii body
  • Canon 24-105mm f/4.0 lens / Canon 24-70mm f/2.8 
  • Canon 70-200mm f/4L telephoto lens
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  • Outside access laptop sleeve
  • Zipped front panel with full access, reinforced fastening with webbing and snap buckle
  • Padded/adjustable/detachable photography kit box, tailored to specific cameras and accessories
  • Adjustable/padded shoulder straps
  • Ergonomic/padded back panel
  • Packed down 30cm x 15cm x 45cm
  • Fully packed 30cm x 15cm x 60cm
  • x2 front pockets
  • x2m side access zips
  • Reinforced, stand-alone base


  • Army surplus hardware
  • Over-dyed army surplus canvas
  • British made heavy waxed canvas
  • British made nylon webbing
  • Marine grade stainless steel ladderlocks
  • Boat factory off-cuts of Hypalon
  • Nylon coil YKK zips
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Alison GoodmanComment